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Naming Rights


Whether you’re riding your mountain bike out on the trails on the weekend in search of new experiences, or you’re going downhill enjoying a casual ride with friends, SHIMANO STEPS MTB will push your boundaries. In fact, with SHIMANO STEPS MTB, all boundaries fade and you experience the ultimate freedom.

With its lightweight, compact drive unit and high capacity battery and three drive modes to suit your riding style and terrain, SHIMANO STEPS MTB will help you to go further and explore new grounds. Make sure you try it out for yourself and take a test ride at Bike Buller Festival!


Bike Buller

Join us on top of the world at Mt Buller and experience the exhilaration of biking at altitude, no matter what your interests. From the freedom of our cross-country trails, to the rush of the downhill course and the burn of the uphill road challenge, there’s something to suit you at Mt Buller.




The world’s leading brand for active people and outdoor enthusiasts, Thule helps you transport sport and leisure equipment safely, easily and in style. Thule has a long history of quality, innovation and design, setting the industry standards for products including roof racks, bike carriers and accessories, snow and water sport carriers and accessories, child carriers and bike trailers, backpacks, bags and luggage solutions. So whether you’re going riding, surfing, skiing, running or touring - whatever your passion, wherever you’re going and whatever you’re taking - Thule has the tools to get you there.


DT Swiss

DT Swiss AG is a company with a global presence. It develops, produces, and markets high-quality bicycle components. DT Swiss products are known for their precision and reliability and are developed with the aim of offering reliable components for an unforgettable riding experience for every rider and every terrain. The art of Swiss engineering and innovation have played a crucial role in DT Swiss’ rapid development from a simple spoke producer to the world's leading provider of spokes, nipples, rims, hubs, wheels and suspension systems. Driven by their passion for cycling, more than 500 employees work at a total of six sites around the world to ensure that DT Swiss products set the standard.



MTB clothing that acts, not looks, like sports wear.

We believe amazing fabric, a great fit and common sense technical features makes for great bike clothing so you feel more like you are wearing normal clothes, yet highly technical. We don’t believe in marketing gimmick features. We focus on comfort and what we really want as riders.



Schwalbe produces bicycles tyres for all cyclists. Mountain bikers, road cyclists, gravel grinders, commuters & adventure travellers all roll on Schwalbe. Schwalbe tyres are made for bikes by “tyre fantatics” that strive to make the very best.



Felt Bicycles was founded on one principle: to design, develop and deliver the best bicycles in the world. Felt Bicycles has become one of the world’s most respected cycling brands, and the company prides itself on its focus on quality service, technological innovation and empowering bike riders the world over to achieve their greatest ride. Felt’s dedicated team of engineers based at the company’s global headquarters in Irvine, California, has pioneered countless industry innovations. And in the past few years alone, these technological developments have seen Felt bicycles ridden to stage wins at the Tour de France, World Cup Championships in Cyclocross and MTB, Gold Medals at the Olympic velodrome and record-breaking performances at the Kona World Championship.



All Terrain Cycles

Three great locations Mansfield, Bright and Mt Buller. All Terrain Cycles is your bike destination for Bicycle sales, service and repairs, also offer mountain bike, road and hybrid bike hire, plus transfers and rail trail packages. All Terrain Cycles will be present for all your bike needs at the GT Bike Buller Festival in the Village over the 3 days.


Red Bull

Red Bull returns to Bike Buller this year and is set to once again deliver thriving Energy Stations throughout the course, pumping tunes and icy cold cans from its friendly Wings Team. Throughout the competition the Team will keep spirits (and energy levels) high and once the sun goes down its infamous Event Vehicle, Sugga Mumma, will entertain crowds at the Flow Pump Track Circuit. Make sure you grab a can of Red Bull to increase performance and concentration whilst tearing up this year’s event!



For over three decades, FOX has been an industry leader in the design and development of high performance racing suspension products for mountain bikes. Our team of engineers perform rigorous tests with our athletes year-round. The data we collect from performance testing and our application of that knowledge to our product is what separates FOX from every other suspension company



AdventureRace.com.au is a free adventure sports calendar for off road adventures in Australia.


Squirt Chain Lube

Squirt is a chain lubricant for cycling. It lubricates better, stays on the chain longer and keeps the chain clean. It is a waxed based, long lasting dry lube that does not contain harmful solvents, it is 100% biodegradable & environmentally friendly. The combination of various waxes with unique properties, make Squirt ideal for any cycling conditions. Squirt was developed to lubricate over longer distances and to keep the chain clean for both mountain biking and road cycling. No degreasing is required nor recommended. Squirt has a greater concentration of wax/ml than any other lubricant on the market.


Sport frames by Adidas Eyewear are developed for and together with the world's top athletes to be the best in the world. Optimal vision, protection, fit and durability provided by Adidas high performance eyewear will help you to perform at your best. Adidas Eyewears patented contrast enhacing filters improve your vision whilst riding in the bush.


Ride by instinct

We proudly support riders towards their next achievement, whatever the discipline. As Australia’s Distributor and dealer of Propain Bikes, Reverse Components, CTM Bikes, Magura Brakes, Maloja Clothing and Schwalbe Tyres, we provide Europe's best and most unique brands and products for public and retailers.

Trust your instinct, Ride By Instinct.



KRUSH was born out of passion, a passion to be outdoors, in the mountains, living it up and pushing the limits! The crew at KRUSH are the people out on the trails, up the mountain, pushing it to the edge at every given opportunity. Along with the passion for shredding comes the love for the bikes we ride plus the drive to keep them maintained at the highest level for maximum performance and reliability. The humble MTB and the way we ride them has changed a lot over the last 20 years. The bikes have become super high-tech, the trails and descents more demanding on both the rider and the bike. With all this in mind, we at KRUSH felt it was time to develop a range of cleaning and maintenance solutions to match.


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